Equifax acquires ID trust network Kount

Equifax acquires ID trust network Kount

Equifax is to acquire digital fraud prevention network Kount for $640 million.

Kount Central Product Video

Kount Central™ is a comprehensive fraud prevention suite for online payment processors, payment gateways, hosted payment pages and ecommerce platforms. Kount Central was developed to protect both the payment service provider and their entire merchant portfolio while offering new, value-added services and additional revenue streams.

Learn more at https://www.kount.com/fraud-detection-software/kount-central.

PDMI West 2022: First-Party Data at the Crossroads of Fraud Prevention and Customer Experience

Businesses striving to be at the forefront of digital transformation — while growing customer lifetime value — can no longer simply rely on purchased advertising data. Find out real and tangible ways you can leverage first-party data to not only detect and prevent fraud but also identify and understand your customers better, enhance their experience, and gain their loyalty to drive revenue growth.

Alex Hamilton, Kount, an Equifax Company
Matt Pharr, Accenture Song
Gregory Silvano, Buyist

Shane Allor, Kount, an Equifax Company

The Performance-Driven Marketing Institute (PDMI) is a 501(c)6 not-for-profit trade association dedicated to promoting, protecting, and advancing business for performance-driven and direct-to-consumer marketing professionals. Membership in the PDMI is an opportunity for marketers and suppliers alike to show vision in the industry and to connect with like-minded partners.

Join PDMI here: https://www.thepdmi.org

Visit the PDMI website here: https://www.thepdmi.com

Facebook: https://www.facebook.com/ThePDMI/

Twitter: https://twitter.com/ThePDMI

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How Machine Learning Works For Kount eCommerce Fraud Prevention Software

Kount’s proven machine learning solutions have been protecting online companies for more than a decade.
Kount’s patented and proprietary technology goes to work with every transaction protecting both merchants and consumers from fraudsters.
Data from billions of transactions around the globe is reviewed…
The data is then transformed and fed into both supervised and unsupervised machine learning models for analysis.
Unsupervised machine learning links “Bad Actors” together anywhere in the world and exposes fraud as it emerges. The unsupervised machine learning provides data that can be used in policy making, determining transaction validity, scoring, dynamic monitoring and so on.
Simultaneously, supervised machine learning processes and runs transaction data through hundreds of models developed to show the relative risk and the relative safety of a transaction.
Each branch provides deep insights into the legitimacy of transactions, logins, account creations, along with rich data, and continuous authentication.
Kount’s unique process combines the best of technology like machine learning, with proven supporting technologies that align with your business policies and with human expertise for a perfect balance in beating fraud and boosting sales.

Dwarf Nebula: Kount Online Fraud Detection Software

Learn more about Kount’s online fraud detection software: https://www.kount.com/dwarf-nebula.

Next up, I think Cage has an item for review.

Our online fraud expenses have been escalating. So, what’s the perfect solution?

Firing you.

Frightening fraudsters away. So…we get our shoppers to step up to the plate with a series of tests. Megan?

It’s Rachel.

Here, every shopper types-in simple characters…answers a question…and clicks the correct image. Can you identify the Dwarf Nebula, Max?

I’m looking at him right now.

What if instead of making our shopper’s experience more difficult, we simply sharpen our fraud prevention strategy by getting Kount.

Then we can accept way more valid orders…boost sales while reducing fraud losses…and avoid punishing our customers.

Touchdown, team.

Thanks, coach. I’m gonna hit the showers.